marlies|dekkers for Dutch luxury warehouse ‘de Bijenkorf’
Create a design for a set of playing cards themed ‘My Secrets, My Treasury’. A gift that was part of the marlies|dekkers Christmas collection especially designed for ‘de Bijenkorf’.
Brand friendly design for the set of playing cards themed ‘My Secrets, My Treasury’, including the box they were in.
I let myself be inspired by the collection it belonged to.
As a basis I used balck and white, but added some gold to infuse the look and feel with some luxury. Also, Marlies loves playcards because of the sexual associations with playing strip poker. I played with this by creating a design that’s classy at first glance, but when examined closer you’ll find pin-ups, handcuffs, paper fans and masks.