marlies|dekkers for Dutch luxury warehouse ‘de Bijenkorf’
Create a design for a set of playing cards themed ‘My Secrets, My Treasury’. A gift that was part of the marlies|dekkers Christmas collection especially designed for ‘de Bijenkorf’.
Brand friendly design for the set of playing cards themed ‘My Secrets, My Treasury’, including the box they were in.
I let myself be inspired by the collection it belonged to.
As a base I used black and white, but added some gold to infuse the look and feel with some luxury. Also, Marlies loves playing cards because of the sexual associations with playing strip poker. I played with this by creating a design that’s classy at first glance, but when examined closer you’ll find pin-ups, handcuffs, paper fans and masks.