marlies|dekkers x Bijenkorf
Create packaging and a monogram for the items of the collection themed ‘My Secrets, My Treasury’, which was part of the marlies|dekkers Christmas collection especially designed for ‘de Bijenkorf’.
Brand friendly key chain packages and monogram for this collection.
I let myself be inspired by the collection it belonged to.
I used a key as this was one of the elements seen on the design of this lingerie collection. Marlies used the imagery of keys to symbolise the ablity of keys to unravel secrets. Which is why I let it play a central theme of the graphic design. The monogram consists of iconography that’s related to this, such as masks, a key hole and pin-ups. Together they form one big key. This monogram was printed on all this collection’s packages and hangtags.