marlies|dekkers x Bijenkorf
Create a design for the label and hangtags for the items of the collection themed ‘My Secrets, My Treasury’, which was part of the marlies|dekkers Christmas collection especially designed for ‘de Bijenkorf’.
Brand friendly design for the label en hangtags of the women’s and children items of the ‘My Secrets, My Treasury’ collection.
I let myself be inspired by the collection it belonged to.
I used a key as this was one of the elements seen on the design of this lingerie collection. Marlies used the imagery of keys to symbolise the ability of keys to unravel secrets. Which is why I let it play a central theme of the graphic design. The label design is a variation of the monogram as seen on all packages and hangtags of this collection.