Develop a logo for Marlies x Famke collaboration
A logo that was placed on t-shirts. The dancers and the staff were wearing these t-shirts on the Fall Winter 2020 fashion show of marlies|dekkers.
For the Marlies x Famke logo I designed a logo which for both artists good be identified as a person. For Marlies Dekkers I used a feminine serif font in capitals. This gives you a firm representation for Marlies as a person. She has been in the business for almost 30 years and still going strong. For Famke Louise I used a handwritten font in title case. This font looks also like a font that people use for tags on walls. I added splashes to emphasize this. This gives a representation for Famke Louise as a young, vibrant person. She just started as a urban singer and already earned big fame in The Netherlands.
These t-shirts where made in a limited edition. Because of a lot of requests of fans for these t-shirts there was a competition being held on Instagram where people could win this t-shirt.