Independent work (for my own business)
Create a visual identity for the Mme Poisson brand and make it applicable for business cards and letters.
Characteristic Mme Poison logo and branded business cards and letters.
Op-art or optical art. Because this art form’s play of lines is aimed at letting people feel a particular experience. Just like me.
The concept of the businesscard is a two-sided thaumatrope to reflect my two opposite artistic personalities: Mme Poisson and Mme Poison. The first personality is the brighy shiny version of me creating beautiful graphic designs for brands. The other personality is my shadow side, the version of me that’s in charge when I work independently, creating illustrations with eerie details. The look and feel reflects my personal style: feminine, detailed and contemporary meets the classics.