Create a visual identity for Insane Productions
Logo and business cards
Insane productions is runned by Sanne Terweij. She makes decorative (wall) finishes and imitations for the hospitality and film/tv industry.
She has a predilection for Art Deco. One of the characteristics of Art Deco is eclectic, beautification in aesthetics and applications of shiny materials. This all resembles in her work. This should reflect the logo as well. So I made a customised Art Deco font.
Because she is also fond of gradients, I made a gradient of little dots in the word Insane. This inspiration comes from the printed Art Deco posters who also have these gradients. Unfortunately we could not find a printer who could print a gold hot foil gradient, so for now we have a solid printed hot foil logo. So are you that printer who can manage this? 🙂
Her company name is Insane Productions and her name is Sanne. I wanted to combine these two names, because she and her company are inseparable. So I created a double transversal line in the ’N’ of Insane. It is subtle so you still read 'Insane' and not 'Insanne'.