Create a visual identity for Boobilicious
Logo, monogram and packaging
Boobilicious wants to change the way women care about their boobs. It is a product specifically created for the women’s breast area, as breasts, along with the lymph nodes, need a different treatment than the rest of the body. It is Boobilicious’ mission to make breast care something beautiful. Being proud of boobs, creating a ritual they deserve and taking care of this precious part of the women’s body. Boobilicious is one of the first modern feminine wellness companies doing so. It is an oil with a safe, plant based and all natural solution, ready to address the underserved needs of woman in a friendly, approachable, beautiful and sensual way.
Boobilicious wants to break the taboo for women to take care of their own body and in this case their boobs. It is an innovative product which helps women to take care of their boobs in a health as well as beauty perspective. That’s why I choose the Avant Garde movement as my inspiration. Avant Garde is a symbol of progress, exploration and innovation, of everything and anyone ahead of their time and ways of doing. It was their experimentations, which helped to reshape the traditional understanding of art and to change the course of it.
For the logo I wanted to create a motion in the double ‘o’s. This shows the way your hands move around the breast when you use the oil (clockwise and counter clockwise). It also represents a form of embracement of your body. And by putting dots in the O’s, the boobs are complete. 🙂
The ‘B’ monogram stands for the umbrella company’s name ‘Being’.
For the letter ‘B’ I wanted to make a form of drops of something fluid, like a drop of oil. So I used the negative space to give it that shape.
The beige colour comes from the Moon Shell. It has a beautiful diversity of beige colours. The funny thing is in Dutch the Moon Shell is called ‘Tepelhorens’, if this is not true love, I don’t know what else is. 🙂