CLIENT
Independent work
ASSIGNMENT
A professional gift for... my mom! Because we modern businesswoman should openly support the women in our lives who made it possible for us to pursue our dreams. Every year my mom and I embark on a city trip. This time it was London.
DELIVERABLES
A stylish Moleskine cahier filled to the brim with addresses of tasty restaurants, lovely boutiques and must-see musea. I topped it all off with a beautifully embroidered ribbon that says ‘For my mom, I love London’. This ribbon is meant to use as a bookkeeper.
INSPIRATIONAL FLOW
I was inspired by the look and feel of travel guides.
CONSPICUOUS DETAILS
The embroidery on the ribbon was custom-made. Actually it consists of a collection of necklabels, but because I kept them together they create a long ribbon that’s just a perfect bookkeeper.