CLIENT
Agropošta - All natural cordial
ASSIGNMENT
Create a brand friendly design for Agropošta’s lemonade sachets of 32 ML.
DELIVERABLES
Brand friendly packages for lemonade sachets of 32 ML – designed for six different flavours.
INSPIRATIONAL FLOW
Classical airmail lay-outs and illustrations as found in antique biology books.
CONSPICUOUS DETAILS
By using classical airmail graphics and old representations of biology I combined traditionalism with a sense of unspoiled nature. This reflects the essence of Agropošta’s brand identity and serves their tagline of ‘a unique way of serving’. You can find this particular look and feel in the graphics as much as in the typography – which I also selected.
FUN FACT
This design actually won me an award! Agropošta became runner up at the ‘Packaging Awards’ 2016 in the category 'Total Concept'.
Campaign picture by Liz Groen