Agropošta - All natural cordial
Create a brand friendly design for Agropošta’s lemonade sachets of 32 ML.
Brand friendly packages for lemonade sachets of 32 ML – designed for six different flavours.
Classical airmail lay-outs and illustrations as found in antique biology books.
By using classical airmail graphics and old representations of biology I combined traditionalism with a sense of unspoiled nature. This reflects the essence of Agropošta’s brand identity and serves their tagline of ‘a unique way of serving’. You can find this particular look and feel in the graphics as much as in the typography – which I also selected.
This design actually won me an award! Agropošta became runner up at the ‘Packaging Awards’ 2016 in the category 'Total Concept'.
Campaign picture by Liz Groen