I'm Mme Poisson

Image smith

OUVERTURE

On November 16 in the year of 1979, at exactly 11:10 pm I was born in a particularly old city in the Dutch north. It was a gentle winter’s day, that 16th of November, though some undeniably dusky clouds transformed the innocent blue sky into a mesmerizing yet somewhat eerie piece of art.

Or so I imagine. It would befit me.

I dress in black. Always. I might as well been born in black, crying my lungs out with lips drenched in Mac’s Ruby Woo red. It is who I am. Artistic, stylish, sensitive, even optimistic (hence my blood-red lips)…yet ultimately, undeniably black. They say black doesn’t reflect back, but black is my mirror glass. I think it must have been my mother. Her ink black pleated skirts and onyx coloured silk blouses. Just like her, I gravitate towards the rich sanctuary of infinite, bottomless depth.

'I dress in black. Always. I might as well been born in black, crying my lungs out with lips drenched in Mac’s Ruby Woo red.'

Photography: Mark Uyl

MME POISSON, IMAGE SMITH

My name is Joanne Vis, better known as Mme Poisson. I am an image smith. Thoughtful design and detailed illustrations are my passion and expertise. As an experienced graphic designer and illustrator I compose visual stories for brands and businesses. My work gives my clients their own visual language, which helps them express their company’s identity in their own distinctive style. Actually, just like I express myself with my forever-black signature style.

How I work
When I design graphics for a brand, I submerge myself into the depths of its essence, empathise with all its elements and translate this into a unique visual signature. To do this I use the extensive experience I gained while working for various fashion and lifestyle brands, in creating on- and offline concepts and developing visual storytelling for the use of campaigns, websites, packaging and corporate identities. Also, I consider myself to be a fierce brand guardian, putting a brand’s values above everything else in the creative process.